The exhibition stand designed for ECA Serel was conceived as a two-story mass with fluid lines. The white shell opens with a wide arching gesture that draws visitors in, a move that also makes the stand recognizable from a distance along the exhibition aisle. The ground floor holds the product display areas and an information counter, while the meeting section is on the upper floor. The curved forms were resolved to work as both structure and display surface. Brand logos were illuminated at different points on the shell so they can be read from every direction.
